Privacy Policy

This policy applies to two groups:

• Clients — the auto repair shop owners who subscribe to our service (“you,” “Client”).
• Client’s Customers — the individual customers of our Clients who receive review request messages as part of the service (“End Customers”).

From Clients

When you sign up for The Good Name System, we collect:

• Business name, address, phone number, email, and website
• Employer Identification Number (EIN), where required for SMS carrier registration (A2P 10DLC)
• Login access to your Google Business Profile, and Facebook/Instagram Business Pages, solely to connect our automation tools
• Billing information, processed securely through Stripe (we do not store your full card number)
• Business logo and branding assets

From End Customers (Your Customers)

To operate the review request system, Clients provide us with a list of their own customers, typically exported from their booking system, point-of-sale, or CRM. This list generally includes:

• First and last name
• Phone number
• Email address (if provided)

We use this information solely to send review request messages, private feedback rerouting messages, and related communications on the Client’s behalf. We do not use End Customer data for any purpose beyond delivering the service to the Client who provided it.

We use the information above to:

• Send automated, personalized review request texts and/or emails to End Customers
• Route dissatisfied End Customers to the Client privately, before any public review is posted
• Generate and post AI-assisted responses to existing reviews on the Client’s behalf
• Identify and repurpose positive (5-star) reviews across Google Business Profile, Facebook, and Instagram
• Bill Clients for the subscription service
• Provide customer support and account management

We do not sell End Customer or Client data to third parties. We do not use End Customer contact information for any marketing unrelated to the Client’s own review requests.

By providing a phone number to a Client for review or service purposes, and by that Client submitting the number to us for use with The Good Name System, End Customers may receive automated SMS messages related to that Client’s business, including review requests and private feedback follow-ups.

• Message and data rates may apply.
• Message frequency varies based on the Client’s customer activity.
• Reply STOP to any message to opt out of future messages.
• Reply HELP for assistance.

Clients are responsible for ensuring they have a lawful basis to share their customers’ contact information with us for this purpose (see our Terms of Service).

We use the following third parties to operate our service. Each processes data only as necessary to perform its function for us:

• GoHighLevel (GHL) — CRM, SMS/email delivery, and automation platform
• Stripe — payment processing for subscription billing
• Apify — used only to source publicly available business information (e.g., public Google Business Profile data) for prospecting; this does not involve End Customer personal data

These providers have their own privacy and security practices and are contractually and technically limited to using data only to provide services to us.

Client and End Customer data is stored within our GoHighLevel account infrastructure, which uses industry-standard security practices. As a solo-operated business, access to this data is limited to Relentless Reviews’ owner/operator. We take reasonable steps to protect data but cannot guarantee absolute security, as no system is 100% secure.

We retain Client and End Customer information for as long as the Client’s subscription is active, and for a reasonable period afterward for record-keeping and legal compliance. Clients may request deletion of their End Customer data upon account cancellation by contacting us directly.

Clients and End Customers may contact us at skylar@relentlessreviews.com to:

• Request a copy of the information we hold about them
• Request correction of inaccurate information
• Request deletion of their information (subject to legal/contractual retention needs)
• Opt out of SMS communications at any time (via STOP)

Our service is intended for business use and is not directed at, nor knowingly used by, individuals under 18.

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date.